The setting of this opening sequence would appeal to our target audience because it is set in an alley way, everybody walks through an alley once in a while or maybe everyday, at night and even in the day time alley ways may seem scary, therefore the audience may know the emotions that the character is feeling and they can relate.
The main character is female, this would attract the audience(mainly boys) because she is quite attractive since out target audience is of an age from 15-21, an attractive girl on screen may be appealing therefore more people would watch it, having a female as the main character may also allow girls to relate to her.
The backing track used for this opening sequence builds tension and suspense, it is also a typical convention of a horror film, if the audience like horror films then this would be appealing to them and they would expect music like this throughout the film.
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