Tuesday, 17 April 2012

(Question 1)

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Firstly, we chose Dead Mans Alley as our title; this is because it lets the audience know the genre of the film from the get go. The title is always shown in bold lettering to make the title stand out and grab the viewer’s attention; therefore our media product has used conventions of a real media product as most films aim to grab your attention through big bold titles on trailers/opening sequences in a cinema to draw you in from the beginning.

The location that we have chosen actually came from the choice of title for our film, this is because one of my group members suggest the alley next to her house which is named ‘dead mans alley’, we thought that this would be a great location to film due to the surroundings that it had; for example a train station right next to it, over grown plants and parts of the alleyway which looked like a dungeon. This alleyway is quite dark and is the type of alley that someone wouldn’t want to walk down alone. The title of this film inspired us and made the perfect setting, therefore developing our media product into a whole idea and image in our minds setting the base for our opening sequence.


We also used modern day costumes/props as mentioned before such as the mobile phone and clothes that teenagers would wear everyday, however the costume that you see our protagonist wearing in our opening sequence was not an basic modern day clothing such as tracksuits or jeans, it was more of a individual look, some of the clothing that our protagonist had on had connotations of danger and death for example the red/burgundy socks that were worn, this shows a hidden message from the start. We challenged and developed on some real media conventions trying to make our film as modern as possible.

In our camerawork and editing we chose to film the whole sequence as a point of view shot from the murderer's perspective to build on that uneasy atmosphere. We also added a clip of heavy breathing to build up the tension, as well as a creepy soundtrack to build up the moment and set the scene/mood. While we were editing we found it hard to hear the dialogue of the character that was meant to be said, therefore we used a soundtrack over it so that no dialogue had to be used. This specific shot was to make the audience feel unsettled as well as get their attention to make them want to see what's going to happen and who this person is who's eyes we are seeing it through... But to make it a cliffhanger we don't reveal who this person is throughout our opening sequence, even at the end, too add to the mystery. The whole opening sequence being in a point of view shot perspective uses and develops on ideas from real media products as there are normally a few point of view shots in a sequence involving a psycho murderer scene, but we challenged this convention by making the whole of our opening sequence a range of point of view shots from one perspective.

When choosing our story-line and how to create the build up in our opening sequence, we imagined what would keep us on the edge of our seat if this was an actual film we was watching in the cinema, so we used the conventions a typical horror movie usually does and what you would usually see happen in them. We started by introducing the audience to our character straight away by showing her walking from a busy high street down a side road, it's very obvious who our protagonist character is as the camera follows there every movement, this distinguishes her from the rest of the people in the background, and by getting her to walk away from everybody else this automatically brings her away from the busy public place and brings her into a deserted location instead, separating her from the 'life' in the location, which is once again another hidden message, but purposefully making it very apparent that she is now alone. We did this as in typical horror movies you see either a lone person, or a group of friends get into a situation where they are often alone (or end up alone) in a deserted place with no other frequent form of life close by. Putting the protagonist character alone is the start of our build up and developing on the idea above, then having someone follow her closely adds to this. When the character is then in the alleyway we start building to the climax of the sequence, with the person behind (who's point of view we are seeing this from) getting closer to our protagonist character, and the two then finally coming face to face, however we only allow the audience to see this interaction between the two for a split second before the shot jump cuts to a black screen, building the suspense and mystery.

The genre definitely uses and develops on the usual conventions of a horror film by the using a young and attractive teenage female as the main character, the use of props such as a mobile phone and also the clothing that our protagonist was wearing shows that we have tried to make it as modern as possible. The soundtrack from the beginning of the sequence shows forms of conventions because from the creepy and slow music we sense that it Is a horror film also , the isolation of the character herself and the uneasy point of view shot from the murderer's point of view (even though it is not obvious who this person is)

(Question 7) Looking back at your preliminary task, what do you feel you have learnt in progression from it to the full product?

I have learnt to use the camera better than I did in the preliminary task, even though as stated before we had technical difficulties with the camera and therefore had to result in using a hand-held camera, this made filming our opening sequence a lot easier than the preliminary this is because in our opening sequence all shots are point of view so the hand-held camera went well with what we are trying to create, whereas with our preliminary task the camera had to be stationery.


With the preliminary task i had help editing, so therefore I didn't find it as hard as editing the opening sequence, I believe that the preliminary task was a lot easier to edit because there were less screen shots and detail to it unlike the opening sequence. The music that we had chose for the preliminary task had no relevance what so ever to what was said in it, however with my opening sequence the background music that we had chose complimented the action in the sequence.


For the preliminary task there was no script, storyboard or planning it was an idea that came right off of the top of our heads where as our opening sequences had weeks of preparation, scripts were made, storyboards and planning. This helped us get the final product that we have, the planning helped everything to run smoothly and it was also a structure so we knew exactly what we had to do.

(Question 6) What have you learnt about the technologies from the process of constructing this product?

For our media coursework instead it being paper based, we had to upload blog entrys onto blogger, I had never used this website before but as time went on I gradually found it easier to handle and work with. I learnt how to embed links onto a post, upload photos and by using another website called scribd I was able to put my script and screenshots onto the post.
Scribd is website where you are able to upload powerpoints embed the link and post it on your blog.

I Had never used a camera like the sony HVR-V1U pro HDV 1080p and I found it quite hard at first because of all the different buttons and equipment that it came with, during the editing stage we found that there were problems with what we had filmed it kept skipping and the sound wasn't working we later on found that we had a dysfunctional tape and therefore had to film all over again in a short space of time, we tried to book another camera for the day we wished to shoot however there was none available at that time so therefore we had to result in using my camera which is a canon.

To edit the footage in postproduction, Final Cut Pro was used, at the beginning Georgia and Lisandra began to edit as I updated my blog, towards the end I began to take part in the editing adding music and credits at first I found it quite hard and confusing. However I began to find it easier the more times that I went onto it.

I used You Tube to uploaded videos so that I could embed the codes and use them for my blog.

(Question 5) How did you attract/adress your audience?

The setting of this opening sequence would appeal to our target audience because it is set in an alley way, everybody walks through an alley once in a while or maybe everyday, at night and even in the day time alley ways may seem scary, therefore the audience may know the emotions that the character is feeling and they can relate.

The main character is female, this would attract the audience(mainly boys) because she is quite attractive since out target audience is of an age from 15-21, an attractive girl on screen may be appealing therefore more people would watch it, having a female as the main character may also allow girls to relate to her.

The backing track used for this opening sequence builds tension and suspense, it is also a typical convention of a horror film, if the audience like horror films then this would be appealing to them and they would expect music like this throughout the film.

(Question 5) What have you learnt about the technologies from the process of constructing this product?

For our media coursework instead it being paper based, we had to upload blog entrys onto blogger, I had never used this website before but as time went on I gradually found it easier to handle and work with. I learnt how to embed links onto a post, upload photos and by using another website called scribd I was able to put my script and screenshots onto the post.
Scribd is website where you are able to upload powerpoints embed the link and post it on your blog.

I Had never used a camera like the sony HVR-V1U pro HDV 1080p and I found it quite hard at first because of all the different buttons and equipment that it came with, during the editing stage we found that there were problems with what we had filmed it kept skipping and the sound wasn't working we later on found that we had a dysfunctional tape and therefore had to film all over again in a short space of time, we tried to book another camera for the day we wished to shoot however there was none available at that time so therefore we had to result in using my camera which is a canon.

To edit the footage in postproduction, Final Cut Pro was used, at the beginning Georgia and Lisandra began to edit as I updated my blog, towards the end I began to take part in the editing adding music and credits at first I found it quite hard and confusing. However I began to find it easier the more times that I went onto it.

I used You Tube to uploaded videos so that I could embed the codes and use them for my blog.

(Question 4) Who would be the audience for your media product?

Above I have posted a picture of my target audience. My target audience for this film would range from the age 15-21. Throughout the sequence the point of view shot is always focused on the protagonist which is a female, so therefore the main audience would be males, however females could be part of this target audience because they may relate to the situation that the protagonist is in or the choice of costume.

Our media product is aimed towards the middle to lower class citizens; as our setting is filmed in a dark alley way, which would be based near train stations and restaurants, if we were aiming for the higher class citizens then we would have set our film within a high class estate or a road which had lots of shops along it. We felt that we could relate to a wide range of audience if we set our media product within a place that everybody can relate to.

We had asked some of our target audience to name a few of their favourite films, out of all the films that were named we found that these were the most popular.

In no particular order

1.) Harry Potter

2.) X-men - the last stand

3.)Scream

4.) The Fast And Furious

There is a wide range of favourite films, but most of them are 'thrillers'. We chose this target audience because they are at the age in which they can watch the film and relate to it, since this could happen to anybody at any time.

(Question 3) What kind of media institution might distribute your media product and why?

As the film is not made to capture a mainstream , but rather to submit a message about typical british criminal occurance or horror alike 'attack the block' besides that involving animation and sci-fi features.

A Production company is the company who makes the physical production of a film. The production company that you have chosen would be the ones responsible for raising the money to create the film. funding or may have a link with a larger company whom funds the film. Our film, Dead mans alley has been made by myself and my group; 2012 Productions - our own production company. If we were to distribute our film, we would need to create a link with a distribution company who are for releasing films to the public.

our media product,dead mans alley is a Independent British Film, it would be distributed by a small distribution company like Big talk productions, who have distributed British films such as 'attack the block' and 'Paul', this would be the perfect distributor for our film due to having contacts in the film industry based in London, United Kingdom and accept film submissions over the internet, also Comedy and horror provide the beating heart of Big Talk’s slate, this is good because our film is a horror film.


Other ways that we could distribute our film is buy film festivals, an example of a film festival that could be used is Zero film festival .Zero Film Festival is the first and only festival exclusive to self-financed film-makers, this would be good due to the fact that our film has no budget and not known actors. A large distribution company would be Paramount, however paramount is a large budget production and distribution company with a lot of links with large cinema groups, distributing on DVD and TV on demand. Smaller distributors cannot afford the same things that the bigger distributors have to offer hence the reason they do not have links and are unable to return the huge cash return upon a distribution of a film, this is why they have smaller budgets. Paramount distribute films such as 'along came a spider' and 'van helsing', they would be unsuitable to distribute my film due to the fact as stated before that there is no budget and also not known actors/actresses.

Thursday, 29 March 2012

(Question 2) How does your media product represent particular social groups?

How does your media product represent particular social groups?







The two screen shots of Georgia and Brittany Snow have many similarities, they are both blonde teenage girls, and even though both shots are mid shots of the girls we can see they are in modern casual clothing. The film Brittany Snow stars in (Nelson McCormik and J.S. Cardone's 2008 film 'Prom Night') is an American film and our own is British, we can see that the conventions are similar. The producers for horror films aimed at a young audience usually use young attractive girls as the protagonist character this is because it would attract more of a younger audience, it relates to a younger audience and teenagers/young adults would go to the cinema with their partners or friends to see it.


From the chosen shots of the two characters we can see that both of the characters body language and facial expressions are confused and scared and that there is a mysterious silhouette behind them causing this. As for the characters roles in the two films, Georgia and Brittany play very similar parts, where they are both the main characters that the film is based around who in which is the psycho murderer's prime victim.


The dialogue in the two films have their differences in the sense that the American film ‘prom night’ uses more dialogue than our British film, the language that would be used in the film ‘prom night’ would be American orientated, the simplicity of the dialogue used in Dead Mans Alley establishes how young adults/teenagers speak the use of teenage slang usually associated with teenagers in London and Essex where our film is set.


The props we used in our film Dead Mans Alley is a mobile phone, which once again is often associated with teenagers and the technology of today, we had our protagonist character use the mobile phone the whole way through our opening sequence and this played a huge part in the series of events that led up to the climax/main event, and also shows the typical attitude of a teenager.


All of these conventions identifies that particular chosen characters are associated with a certain audience, in our films case as well as Prom Night's a young attractive girl is usually associated with a horror film aimed at a target audience of teenagers/young adults and with our main character being from Essex this would identify with a young audience in the UK.

(Question 1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Firstly, we chose Dead Mans Alley as our title; this is because it lets the audience know the genre of the film from the get go. The title is always shown in bold lettering to make the title stand out and grab the viewer’s attention; therefore our media product has used conventions of a real media product as most films aim to grab your attention through big bold titles on trailers/opening sequences in a cinema to draw you in from the beginning.

The location that we have chosen actually came from the choice of title for our film, this is because one of my group members suggest the alley next to her house which is named ‘dead mans alley’, we thought that this would be a great location to film due to the surroundings that it had; for example a train station right next to it, over grown plants and parts of the alleyway which looked like a dungeon. This alleyway is quite dark and is the type of alley that someone wouldn’t want to walk down alone. The title of this film inspired us and made the perfect setting, therefore developing our media product into a whole idea and image in our minds setting the base for our opening sequence.


We also used modern day costumes/props as mentioned before such as the mobile phone and clothes that teenagers would wear everyday, however the costume that you see our protagonist wearing in our opening sequence was not an basic modern day clothing such as tracksuits or jeans, it was more of a individual look, some of the clothing that our protagonist had on had connotations of danger and death for example the red/burgundy socks that were worn, this shows a hidden message from the start. We challenged and developed on some real media conventions trying to make our film as modern as possible.

In our camerawork and editing we chose to film the whole sequence as a point of view shot from the murderer's perspective to build on that uneasy atmosphere. We also added a clip of heavy breathing to build up the tension, as well as a creepy soundtrack to build up the moment and set the scene/mood. While we were editing we found it hard to hear the dialogue of the character that was meant to be said, therefore we used a soundtrack over it so that no dialogue had to be used. This specific shot was to make the audience feel unsettled as well as get their attention to make them want to see what's going to happen and who this person is who's eyes we are seeing it through... But to make it a cliffhanger we don't reveal who this person is throughout our opening sequence, even at the end, too add to the mystery. The whole opening sequence being in a point of view shot perspective uses and develops on ideas from real media products as there are normally a few point of view shots in a sequence involving a psycho murderer scene, but we challenged this convention by making the whole of our opening sequence a range of point of view shots from one perspective.

When choosing our story-line and how to create the build up in our opening sequence, we imagined what would keep us on the edge of our seat if this was an actual film we was watching in the cinema, so we used the conventions a typical horror movie usually does and what you would usually see happen in them. We started by introducing the audience to our character straight away by showing her walking from a busy high street down a side road, it's very obvious who our protagonist character is as the camera follows there every movement, this distinguishes her from the rest of the people in the background, and by getting her to walk away from everybody else this automatically brings her away from the busy public place and brings her into a deserted location instead, separating her from the 'life' in the location, which is once again another hidden message, but purposefully making it very apparent that she is now alone. We did this as in typical horror movies you see either a lone person, or a group of friends get into a situation where they are often alone (or end up alone) in a deserted place with no other frequent form of life close by. Putting the protagonist character alone is the start of our build up and developing on the idea above, then having someone follow her closely adds to this. When the character is then in the alleyway we start building to the climax of the sequence, with the person behind (who's point of view we are seeing this from) getting closer to our protagonist character, and the two then finally coming face to face, however we only allow the audience to see this interaction between the two for a split second before the shot jump cuts to a black screen, building the suspense and mystery.

The genre definitely uses and develops on the usual conventions of a horror film by the using a young and attractive teenage female as the main character, the use of props such as a mobile phone and also the clothing that our protagonist was wearing shows that we have tried to make it as modern as possible. The soundtrack from the beginning of the sequence shows forms of conventions because from the creepy and slow music we sense that it Is a horror film also , the isolation of the character herself and the uneasy point of view shot from the murderer's point of view (even though it is not obvious who this person is)

Thursday, 23 February 2012

Production Ideas

Setting: Alley (At night)

Location: Romford

costume: Typical teenage casual day-to-day wear ect jeans, converses, tshirt. (no further props i.e bags/ except mobile phone).

Hair + Make-up: subtle to refference teenage persona (young + youthful + innocent)- increase audience experience. Ponytail (typical young casual style)

Soundtrack:

Thursday, 9 February 2012

Shot List (SHOT - ANGLE - MOVEMENT)

1. WS- Opening of romford highstreet exit - (facing towards the entrance - back to exit), straight angle shot, reverse tracking away from entrance). [Georgia walking into the exit]

2. MCU- Side view of Georgia holding mobile phone talking/laughing(acknowledging same background aswell as costume), high angle shot (presenting subject as vunreable + victimized, camera static, [Georgia walks in and out of shot whilst camera continues static]

3. CU- The mobile phone [Still acknowledging Georgia's hands holding it but not face], straight angle shot, camera static.

4. WS- Entrance to 'dead mans alley'[Georgias back to camera, high angle shot, tracking towards entrance as georgia walks in.

5. MU- Georgia walking inside alley, side shot, tracking.

6. CU- [Stopped] Georgias face as if looking behind her confused[After hearing footsteps], straight angle shot, camera static.

7. P.O.V shot [as georgia turns camera turns also][exposing metal fencing]towards alley entrance.

8. WS- Alley way [nothing there], camera static.

9. MCU - Georgias face looking puzzled [looking back towards camera but not directly at camera, static camera.

10. WS- Georgia walking towards exit of alley [facing camera] [looking down whilst talking still on the phone, high angle shot, reverse tracking.

11. CU- Georgias face looking scared, straight angle, static camera.

12. P.O.V shot WS- [LEFT], camera handheld.

13. P.O.V shot WS- [RIGHT], camera handheld.

14. WU- Georgia dropping mobile phone, high angle, camera static.

15.CU- Georgias hands moving [as if looking for the mobile], high angle, camera handheld.

16. MCU- Georgias face panicking, still looking around

17. MCU -Georgias back to camera rumaging around, high angle, tracking (screams runs backwards)

18. WSfacing georgias face, low angle, camera static.

19. CU- georgias face still mortified, straight, camera static. [followed by killers handscovering her mouth]

20.Black out.

Thursday, 2 February 2012

Opening Sequence film plan

Title: Dead Man's Alley

Storyline: Its a dark cold, gloomy night and a girl is walking through an alley shes distracted by her phone when suddenly she hears the noise of a cat screeching and she panics and drops her phone.
It is dark so she looks around for her phone when she discovers a hand, she is in shock to she backs away into something.

Camera movements: at the beginning of the film, the camera is at the front of the alley watching the protagonists character walking down the alley, then we have a jump cut to the oppposite end of the alley to show her walking down the alley from the killer perspective, it jumps back to the front of the character as a mid-shot to establish that she is distracted on her phone. Then we return to the point of view shot of the killer from over the girls shoulder.

The camera will then track the main character from this point on showing, the killers point of view and also what the girl can see aswell, this allows us to see her dropping her phone, going further in to finding it and and then a close-up of the hand and also the girls hand going coming into shot with it, we then go back to the killers point of view where we see the girl stand up in shock and backing into the killer. This scene then ends with a gloved hand covering the girls mouth.

Throughout this opening sequence the titles of the film will be running along the bottom.

Mise-en-scene: Gloves, Mobile phone, hand
-( modern day british horror, clothing choice optional)

Tuesday, 31 January 2012

Opening Sequence Analysis 1

Genre: Horror
Film: Scream

The opening sequence establishes the genre as a 'Slasher'. This is done firstly through the location which is set in a typical white middle class house within a typical US suburb; which is setting portrayed in all the origional Slasher movies. Aswell as this it always features a girl alone in the house at night, again enabling the genre to be established.

In the opening sequence the killer is introduced as a voice, and this revolves around typical slasher movies where the killer is never identified only heard. The killer is defined as the 'voice of death', he is not seen but only heard through a telephone.

The protagonist on the other hand is introduced as the typical US highschool girl victim with a boyfriend who is "big and strong and plays football", alone in the house, being lured into her death. In this case through flirting on the telephone. It also subverts Slasher conventions by killing off the most famous actress first. (Drew Barrymore).

The opening sequence creates a very isolated, entrapped setting as, when the camera tracks her around the house we as the audience realise their is no one else in the house, also when she looks out the window into the dark garden, we are able to see a wide shot smoke hovering over the swimming pool; giving the idea that if something is hidden it will not be seen, and that she is surrounded. The lighting is very minimal. which also gives a very mysterious and creepy aswell as eerie mood. Increasing the audiences fear and the character suspicious state of mind.

The audience establish that there is a killer but the enigma is, who is actually the killer? He cannot actually be intentified as he approaches his viticims using a ghost face mark and a black cloak, so the motive in the film is to indentify the killer.

Looking at interesting camera work there are point of view shots to show how the killer is apporaching his victim, putting the audience in a state of suspense as they want to know how the victim is feeling. When the victim begins to get suspicious piano notes go from low pitched to high pitched acting as an empathetic sound, like a scream crying out for help. The diagetic sound of the popcorn popping conotates palpitations of the victims heart showing shock and fear. Shot lengths are extended when the killer is talking 'playing the game' to increase suspension within the audience.

Opening sequence 2 (Titles)

00:07 - A international pictures release
00:13 - Moustapha Akkad Presents
00:22 - Donald Pleasence in
00:28 - John Carpenter's
00:30 - John Carpenter's HALOWEEN
00:34 - HALOWEEN
00:37 - A Debra Hill Production
00:43 - Introducing JAMIE LEE CURTIS as Laurie
00:50 - NANCY LOOMIS as Annie
00:56 - and PJ SOLES as Linda
01:02 - CHARLES CYPHERS
01:07 - Featuring KYLE RICHARDS BRIAN ANDREWS
01:13 - Screenplay by JOHN CARPENTER and DEBRA HILL
01:20 - Director of Photography DEAN CUNDEY
01:25 - Film Editors TOMMY WALLACE CHARLES BORNSTEIN
01:33 - Music By JOHN CARPENTER
01:38 - Associate Producer KOOL LUSBY  Production Manager DON BEHRNS
01:45 - Production Designer TOMMY WALLACE
01:50 - Executive Producer IRWIN YABLANS
01:56 - Produced By DEBRA HILL
02:02 - Directed by JOHN CARPENTER